UX Designer & Problem Solver
Creating meaningful digital experiences through user-centered design
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About Me
About me professionally
With more than 15 years in design, I focus on leading teams, shaping products, and creating experiences that balance business impact with human connection. I thrive on simplifying complexity, guiding projects from discovery to delivery, and scaling design practices that help teams work better together.
As a design leader, I am committed to mentoring talent, building inclusive systems, and ensuring design contributes to both business success and meaningful human experiences.
About me personally
Outside of work, I am a father of four, a painter, and an avid traveler. I am curious by nature and love hands-on projects, from tinkering with AI design tools to once helping a friend build an adobe house in a small village in New Mexico.
Skills & Tools
Case Studies
Marketing Studio - AI-powered Campaign Orchestration
Defined and delivered Marketing Studio, an AI-powered collaborative canvas for planning, creating, and launching campaigns across HubSpot.
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Content Hub – From CMS to Full Content Platform
Repositioned CMS Hub as Content Hub, shifting perception from a website builder to a central home for all brand content.
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mCent Browser – Retention-Focused Redesign
Improved retention, drove massive user growth, and stabilized the business model with a culturally resonant redesign.
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Walkadoo - Behavior change app for daily activity
Designed Walkadoo, the second of four behavior-change applications in the company's portfolio.
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Brand Identity Design
Complete brand identity design for a sustainable fashion startup
Journey Mapping
Visualizing customer touchpoints to uncover pain points and opportunities
Chat Interface Design
Chat based AI content generation
Design Sprints
Rapid problem-solving workshops to validate ideas and reduce risk
Get In Touch
Let's work together
I'm always interested in new opportunities and exciting projects. Feel free to reach out!
Personal Projects
